Most of our clients delivers us designs in PSD or Sketch format, and this is where the journey begins. The design is sliced into responsive HTML/CSS, using Bootstrap as a CSS framework. The next step is to create a WordPress theme which uses prepared HTML. If the design does not includes all necessary pages, which every theme should have, we create them reusing the design elements from other pages. Ability of editing the content is the main feature of WordPress, therefore theme needs to provide such functionality. We use ACF plugin to create custom fields, this is the best way to manage the content because it’s easy to use and decreases the probability of mistake to minimum. We never liked content plugins like Visual Composer. There might be flexible, however it still requires some HTML knowledge.